Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1.9MA
Summary Introduction
Case summary:
The gaming industry has fallen down due the growth of smart phones and tablets. Company X releases a new console expecting to increase its profit by 71% and sustain in the market. The inbuilt features are blue rays-video player, voice activated movies on demand, television, S internet call, and other social media integration. They have also added televised events and special programming into their new models.
Characters in the case:
Company X
To determine: Whether the new features in the game consoles are sufficient to strive against the tablets and smartphones apps, which provides inexpensive or free games.
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