Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1.15VC
Summary Introduction
Case summary: Company ZS has became a billion dollar e-tailer in a short span of time. The company offered superior service accessible in many places. Some notable services was its free shipping, surprise upgrades to overnight services, 24*7 call centers, and 365-day return policy. Company ZS has attracted the customers with its attentive services which they offered. Company ZS was focused on customer-centric strategy. It also reveals the ultimate reward they receive was the committed work they carry out.
Characters in the case: Company ZS
To Determine: The value proposition of company ZS and the ways it relate to the market offerings.
Introduction: Marketing offer is a bundle of goods or services which delivers to an undiscovered zone of a customer's needs and requirements. It does exclude re-planning of the item somewhat it is a consider endeavour on expanding the offer.
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James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
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State how you would manage ethical and legal issues in the digital environment.
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Marketing: An Introduction (12th Edition)
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