Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1.15VC
Summary Introduction
Case summary: Company ZS has became a billion dollar e-tailer in a short span of time. The company offered superior service accessible in many places. Some notable services was its free shipping, surprise upgrades to overnight services, 24*7 call centers, and 365-day return policy. Company ZS has attracted the customers with its attentive services which they offered. Company ZS was focused on customer-centric strategy. It also reveals the ultimate reward they receive was the committed work they carry out.
Characters in the case: Company ZS
To Determine: The value proposition of company ZS and the ways it relate to the market offerings.
Introduction: Marketing offer is a bundle of goods or services which delivers to an undiscovered zone of a customer's needs and requirements. It does exclude re-planning of the item somewhat it is a consider endeavour on expanding the offer.
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Marketing: An Introduction (12th Edition)
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