Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1.2DQ
Summary Introduction
To determine: The meaning of marketing myopia and the ways it can be avoided.
Marketing Myopia:
Numerous merchants wrongly pay more thoughtfulness regarding the particular goods they present than to the advantages and encounters delivered by these goods. These traders experience the ill effects of marketing myopia.
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