Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1ALC
Summary Introduction
To discuss: Marketing and whether it includes the concept of customer value, relationship, and engagement.
Introduction:
Marketing is the process where the aim or goal is to satisfy the customers’ needs and wants. This is the management concept where the goods and services are exchanged from one end to the customers’ end.
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Marketing: An Introduction (12th Edition)
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