Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1.19MML
Summary Introduction
To write: A comprehensive assignment for the chapter.
Introduction:
Customer relationship management refers to a process of constructing and maintaining profitable customer relationships by providing higher customer value and satisfaction.
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Marketing: An Introduction (12th Edition)
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