Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
Question
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Chapter 1, Problem 1.19MML
Summary Introduction

To write: A comprehensive assignment for the chapter.

Introduction:

Customer relationship management refers to a process of constructing and maintaining profitable customer relationships by providing higher customer value and satisfaction.

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