Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1.4DQ
Summary Introduction
To determine: The meaning of consumer-generated marketing and the examples of both invited and uninvited consumer exchanges.
Consumer-generated marketing:
Consumer-generated marketing is an inexpensive marketing strategy that utilizes consumer produced goods and response, for example, client produced content and surveys. The significant benefits of this kind of marketing are that it is reasonable and can be made swiftly.
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Marketing: An Introduction (12th Edition)
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