Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1.16VC
Summary Introduction
Case summary: Company ZS has became a billion dollar e-tailer in a short span of time. The company offered superior service accessible in many places. Some notable services was its free shipping, surprise upgrades to overnight services, 24*7 call centers, and 365-day return policy. Company ZS has attracted the customers with its attentive services which they offered. Company ZS was focused on customer-centric strategy. It also reveals the ultimate reward they receive was the committed work they carry out.
Characters in the case: Company ZS
To Determine: The ways company ZS build long-term customer relationships.
Introduction: Customer relations is the procedure and way by which a business creates, sets up, and keeps up associations with its consumers. Organizations increase and decrease through the help of their customer bases. Therefore, it is significant that to create powerful consumer relationship.
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Marketing: An Introduction (12th Edition)
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