Q.1.1 With reference to the scenario above, and by conducting additional research, conduct a market environment analysis of Tesla using any three market environmental factors. Provide practical examples in your discussion. Tesla was founded in 2003 by a group of engineers who wanted to prove that people didn't needto compromise to drive electric - that electric vehicles can be better, quicker and more fun to drivethan gasoline cars. Today, Tesla builds not only all-electric vehicles but also infinitely scalable cleanenergy generation and storage products. Tesla believes the faster the world stops relying on fossilfuels and moves towards a zero-emission future, the better.Launched in 2008, the Roadster unveiled Tesla's cutting-edge battery technology and electricpowertrain. From there, Tesla designed the world's first ever premium all-electric sedan from theground up - Model S - which has become the best car in its class in every category. Combiningsafety, performance, and efficiency, Model S has reset the world's expectations for the car of the21st century with the longest range of any electric vehicle, over-the-air software updates that makeit better over time, and a record 0-60 mph acceleration time of 2.28 seconds as measured by MotorTrend. In 2015, Tesla expanded its product line with Model X, the safest, quickest and most capablesport utility vehicle in history that holds 5-star safety ratings across every category from theNational Highway Traffic Safety Administration. Completing CEO Elon Musk's "Secret Master Plan,"in 2016, Tesla introduced Model 3, a low-priced, high-volume electric vehicle that began productionin 2017. Soon after, Tesla unveiled the safest, most comfortable truck ever - Tesla Semi - which isdesigned to save owners at least $200,000 over a million miles based on fuel costs alone. In 2019,Tesla unveiled Model Y, a mid-size SUV, with seating for up to seven, and Cybertruck, which willhave better utility than a traditional truck and more performance than a sports car.Tesla vehicles are produced at its factory in Fremont, California, and Gigafactory Shanghai. Toachieve its goal of having the safest factories in the world, Tesla is taking a proactive approach tosafety, requiring production employees to participate in a multi-day training program before eversetting foot on the factory floor.Ⓒ The Independent Institute of Education (Pty) Ltd 202220; 21; 22Page 3 of 52022From there, Tesla continues to provide on-the-job training and track performance daily so thatimprovements can be made quickly. The result is that Tesla's safety rate continues to improve whileproduction ramps.To create an entire sustainable energy ecosystem, Tesla also manufactures a unique set of energysolutions, Powerwall, Powerpack and Solar Roof, enabling homeowners, businesses, and utilities tomanage renewable energy generation, storage, and consumption. Supporting Tesla's automotiveand energy products is Gigafactory 1-a facility designed to significantly reduce battery cell costs.By bringing cell production in-house, Tesla manufactures batteries at the volumes required to meetproduction goals, while creating thousands of jobs.And this is just the beginning. With Tesla building its most affordable car yet, Tesla continues tomake products accessible and affordable to more and more people, ultimately accelerating theadvent of clean transport and clean energy production. Electric cars, batteries, and renewableenergy generation and storage already exist independently, but when combined, they become evenmore powerful - that's the future we want.Source: Tesla. 2022. About Tesla. Online. Available at: http:// https://www.tesla.com/about[Accessed 26 August 20221.

By emphasizing the environment more, the company developed a strong brand identity and gained…

With reference to the scenario above, and by conducting additional research, conduct a market environment analysis of Tesla using any three market environmental factors. Provide practical examples in your discussion.

With reference to the scenario above, and by conducting additional research, conduct a market environment analysis of Tesla using any three market environmental factors. Provide practical examples in your discussion.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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