The Management Issue: Margot Smithfield is concerned she will overlook something important in her communications to employees and the board's decision-making.  Selecting the 3 "noise" factors (Organization noise, Psychological noise, and Semantic noise) that are most likely to interfere with the successful launch of the new product line. Please explain to Margot why you selected each of the 3 noise factors you selected, including their potential negative impact on a new product launch if it is not eliminated or reduced.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

Article:

It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3). 

Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years. 

Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4).

Margot and her board have reasoned that the company has excess capacity at their 5 manufacturing plants. They know that producing a new line of furniture would mean retraining several hundred of their workers in the new production process. However, if this change is successfully executed, it would significantly increase the profitability of the You Figure It Out brand. The company also sees a market for the ultra-modern style of furniture in Smithfield's existing foreign markets and believe the current Smithfield stores in Spain, France, Germany, and England could display some of the new furniture along with their traditional lines of furniture and take orders that would be produced in the US plants. Other than that, the Smithfield Custom Furniture product line and the You Figure It Out brand would operate as they currently do.

They have decided to conclude the purchase with You Figure It Out executives and want to announce the decision to their workforce as soon as possible.

The Management Issue: Margot Smithfield is concerned she will overlook something important in her communications to employees and the board's decision-making. 

Selecting the 3 "noise" factors (Organization noise, Psychological noise, and Semantic noise) that are most likely to interfere with the successful launch of the new product line. Please explain to Margot why you selected each of the 3 noise factors you selected, including their potential negative impact on a new product launch if it is not eliminated or reduced.

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning