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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Q. 2 Express your views on "purchase and procurement are closely related process in e-business". Differentiate between buy-side and sell-side with necessary examples.
Throughout the 60's and 70's, CBS Evening News Anchor, Walter Cronkite used this tagline to sign-off on his nightly broadcast? Question 4 options: "Good night, and good luck." "That's the way it is." "We're in touch, so you be in touch." "And that's a part of our world."
_______ The duty to do a job or perform a task
do it fast and do all questions otherwise i will downvote the answer
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Department stores Multiple Choice are large stores that emphasize depth and distinctiveness rather than variety. have declined since the 1970s because of competition from well-run limited-line stores and mass-merchandisers. are usually weak in customer service. usually emphasize specialty products.
Question 1- Define offer with illustration. Your answer Question 2 - Provide TWO (2) reasons for Postal Rule. Your answer Question 3 - Briefly explain TWO(2) rules on revocation of acceptance. Your answer Question 4 - State the position of past consideration under the English Law. (. Your answer
12 Real estate market is an ideal place mobile commerce. a. False b. True
XYZ medical company sold medicines which already expired on 20.10.2019 but they replaced the date with 20.10.2020 in its packaging, this is being done by the company in order to increase their profit. However, after these medicines were sold and consumed, around 200 children lost their lives. Which ethical dilemma issue is involved here and which ethical principle is violated by XYZ Company? a. Conflict of interest and Principle of Justice b. Customer confidence and Principle of Non- Maleficence c. Use of Corporate Resource and Principle of Respect for Autonomy
Question 6 ( choose the correct one ) Given that a producer/supplier (e.g. Unilever) would like to get the most value from other members of the channel, including wholesalers and retailers, which function below is LEAST LIKELY to be one of a channel intermediary's functions? Breaking large, bulk packs of snack foods into smaller packs, depending on retailer and customer needs. Developing the targeted search ad campalgn for a personat care item. Setting up product displays in the retail store, including end-caps and floor displays. Providing follow-up service to retailers after the purchase, such as replacing damaged products. Providing credit to customers, such as allowing retailers to pay within30−90days of receiving orders
Question 53 Which of the following companies uses a direct marketing channel? O a. Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store O b. Holly Wreaths, a store that sells Christmas ornaments to customers via its online click-to-order catalogs Oc Fishhooks, a factory that manufactures fishing equipment that it ships to hobby stores worldwide Od. Showdown, a clothing store that stocks merchandise from different international brands O e. Germfight, a factory that manufactures dental products that it distributes only to selected department stores
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