Department stores Multiple Choice   are large stores that emphasize depth and distinctiveness rather than variety.   have declined since the 1970s because of competition from well-run limited-line stores and mass-merchandisers.   are usually weak in customer service.   usually emphasize specialty products.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Department stores

Multiple Choice
  •  
    are large stores that emphasize depth and distinctiveness rather than variety.
  •  
    have declined since the 1970s because of competition from well-run limited-line stores and mass-merchandisers.
  •  
    are usually weak in customer service.
  •  
    usually emphasize specialty products.
  •  

 

 

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