Which of the following is true about the width and depth of a retailer's assortment? O A. Width reflects the number of product categories and depth reflects the number of options per category. O B. Depth reflects the number of product categories and width reflects the number of options per category. O C. Width and depth no longer have due to the emergence of online retailing. O D. Width and depth mean the same thing.

MARKETING 2018
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ISBN:9780357033753
Author:Pride
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Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
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**Question:**
Which of the following is true about the width and depth of a retailer’s assortment?

**Options:**
- **A.** Width reflects the number of product categories and depth reflects the number of options per category.
- **B.** Depth reflects the number of product categories and width reflects the number of options per category.
- **C.** Width and depth no longer have due to the emergence of online retailing.
- **D.** Width and depth mean the same thing.
Transcribed Image Text:**Question:** Which of the following is true about the width and depth of a retailer’s assortment? **Options:** - **A.** Width reflects the number of product categories and depth reflects the number of options per category. - **B.** Depth reflects the number of product categories and width reflects the number of options per category. - **C.** Width and depth no longer have due to the emergence of online retailing. - **D.** Width and depth mean the same thing.
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