Which of the following is true about the width and depth of a retailer's assortment? O A. Width reflects the number of product categories and depth reflects the number of options per category. O B. Depth reflects the number of product categories and width reflects the number of options per category. O C. Width and depth no longer have due to the emergence of online retailing. O D. Width and depth mean the same thing.
Which of the following is true about the width and depth of a retailer's assortment? O A. Width reflects the number of product categories and depth reflects the number of options per category. O B. Depth reflects the number of product categories and width reflects the number of options per category. O C. Width and depth no longer have due to the emergence of online retailing. O D. Width and depth mean the same thing.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![Which of the following is true about the width and depth of a retailer's assortment?
A. Width reflects the number of product categories and depth reflects the number of options per category.
B. Depth reflects the number of product categories and width reflects the number of options per category.
OC. Width and depth no longer have due to the emergence of online retailing.
D. Width and depth mean the same thing.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F240fed0f-e13b-4436-b251-0a3b418b76b1%2F8fcb77f6-8307-4d04-a6c7-ecb12fd78633%2F09ujirl_processed.png&w=3840&q=75)
Transcribed Image Text:Which of the following is true about the width and depth of a retailer's assortment?
A. Width reflects the number of product categories and depth reflects the number of options per category.
B. Depth reflects the number of product categories and width reflects the number of options per category.
OC. Width and depth no longer have due to the emergence of online retailing.
D. Width and depth mean the same thing.
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