Retailers who modify their strategy towards very specific market segments by offering deep but narrow assortment is _________________. a. Full line discount stores b. Department stores c. Specialty stores d. Category specialists
Retailers who modify their strategy towards very specific market segments by offering deep but narrow assortment is _________________. a. Full line discount stores b. Department stores c. Specialty stores d. Category specialists
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 1SC
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Retailers who modify their strategy towards very specific market segments by offering deep but narrow assortment is _________________.
a.
Full line discount stores
b.
Department stores
c.
Specialty stores
d.
Category specialists
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