Strongly DisagreeDisagreeAgreeStrongly AgreeQuestion 4. I can rent an eBook, a digital version of my textbook, directly from the publisher's website. 5. It is easy to maintain a high level of customer service when a customer never enters a store. 6. It is easy to return a product that does not exist in physical form. 7. Information technology allows for tracking the delivery of a product. 8. Speed of delivery, flexibility, and quality of service are as important to customers as costs. 9. As long as a company offers a product or service at a low price, it will sell more than competitors do. 10. I think suppliers must be able to respond quickly to inventory needs.

Answered: I can rent an eBook, a digital version…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

Strongly Disagree	Disagree	Agree	Strongly Agree	Question
				4. I can rent an eBook, a digital version of my textbook, directly from the publisher's website.
				5. It is easy to maintain a high level of customer service when a customer never enters a store.
				6. It is easy to return a product that does not exist in physical form.
				7. Information technology allows for tracking the delivery of a product.
				8. Speed of delivery, flexibility, and quality of service are as important to customers as costs.
				9. As long as a company offers a product or service at a low price, it will sell more than competitors do.
				10. I think suppliers must be able to respond quickly to inventory needs.

Expert Solution

Step 1

Since you have posted a question with multiple sub-parts, we will solve the first three sub-parts for you. To get the remaining sub-part solved please repost the complete question and mention the sub-parts to be solved.

Customer service is the direct one-on-one communication between a buyer and a salesperson from the business they are buying from. The majority of retailers believe that this face-to-face interaction is essential to ensuring customer satisfaction and encouraging return customers.