3) Each of the following is a syndicated service EXCEPT:a. Audit servicesPage 3 of 5b. Media panelsc. Word associationd. Purchase panels

Answered: Each of the following is a syndicated…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

3) Each of the following is a syndicated service EXCEPT:
a. Audit services
Page 3 of 5
b. Media panels
c. Word association
d. Purchase panels

Expert Solution

Step 1

A syndicated service is a research process that is conducted and funded by a market research firm but not for any specific client is called a syndicated research. The result of such research is generally provided in the form of reports, presentations, raw data, etc., and is made available in the open market for anyone to buy and use it.

In syndicated research, the research problem and scope of research are decided by market research companies based on their experience and procedures. Thus they often require refinement when you want to use them in place of custom market research.