2017 Q5. part 1  What is the role of Market Research in developing marketing plans? Q5. part 2 List and explain three situations where you should NOT conduct market research. Q5. part 3  Describe the process you would use to research the market for a Masters in Digital Marketing at Exeter Business School. Be as specific as you can and describe the sources of information you would use, explaining the reasons for your choice.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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2017

Q5. part 1  What is the role of Market Research in developing marketing plans?

Q5. part 2 List and explain three situations where you should NOT conduct market research.

Q5. part 3  Describe the process you would use to research the market for a Masters in Digital Marketing at Exeter Business School. Be as specific as you can and describe the sources of information you would use, explaining the reasons for your choice.

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