Company - GLOBAL SHOP DIRECT (attached picture) 1. New Product Pricing Strategies: a. Market Skimming - b. Market Penetration - 2. Product Mix Strategies: a. Product Line Pricing - b. Optional Product - c. Captive product pricing - d. By-product pricing - e. Product bundle pricing - 3. Price Adjustment Strategies: a. Discount and allowance pricing - b. Segmented pricing - c. Promotional pricing - d. Geographical pricing - e. Dynamic pricing - f. International pricing -
Company - GLOBAL SHOP DIRECT (attached picture) 1. New Product Pricing Strategies: a. Market Skimming - b. Market Penetration - 2. Product Mix Strategies: a. Product Line Pricing - b. Optional Product - c. Captive product pricing - d. By-product pricing - e. Product bundle pricing - 3. Price Adjustment Strategies: a. Discount and allowance pricing - b. Segmented pricing - c. Promotional pricing - d. Geographical pricing - e. Dynamic pricing - f. International pricing -
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Company - GLOBAL SHOP DIRECT (attached picture)
1. New Product Pricing Strategies:
a. Market Skimming -
b. Market Penetration -
2. Product Mix Strategies:
a. Product Line Pricing -
b. Optional Product -
c. Captive product pricing -
d. By-product pricing -
e. Product bundle pricing -
3. Price Adjustment Strategies:
a. Discount and allowance pricing -
b. Segmented pricing -
c. Promotional pricing -
d. Geographical pricing -
e. Dynamic pricing -
f. International pricing -
![globalshop.com.au/?fbclid=lwAR0crQRtQDYDK4fHezj3igwOmYR-ZaRCzq6XNZk1ml-4YRRX6JYpHUyUsjl
GLOBAL SHOP DIRECT →>
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Transcribed Image Text:globalshop.com.au/?fbclid=lwAR0crQRtQDYDK4fHezj3igwOmYR-ZaRCzq6XNZk1ml-4YRRX6JYpHUyUsjl
GLOBAL SHOP DIRECT →>
Australia's home of great ideas!
AT HOME CLEANING KITCHEN
FLOATING Mop
Fantastic Floating Mop™
The Motorised Spinning Mop that
30 day money back guarantee
Search
OUTDOOR
TECH
Power XL
AIR FRYER OVEN
DIY
As Seen On TV
PowerXL Air Fryer Oven
High Performance, Air Fryer Multi
APPAREL
FITNESS
LEGXERCISE
Order by phone 1300 792 286
LegXercise
Easy-To-Use Automatic Leg Mover
TRACK MY ORDER
AS SEEN ON
TV
HEALTH & BEAUTY
KIDS
CONTACT US
CleanZone™
CPAP CLEANER
0 Items$0.00
Clean Zone™
The Easy Way To Sanitise Your
SALE
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Follow-up Questions
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Follow-up Question
Company - GLOBAL SHOP DIRECT (attached picture)
- Price Changes:
a. Initiate price cuts -
b. Initiate price increase –
c. Selling below cost –
2. Responses to Competitors price attacks
a. Price responses -
b. Non-price responses -
c. Buyer reactions to price changes -
![globalshop.com.au/?fbclid=lwAR0crQRtQDYDK4fHezj3igwOmYR-ZaRCzq6XNZk1ml-4YRRX6JYpHUyUsjl
GLOBAL SHOP DIRECT →>
Australia's home of great ideas!
AT HOME CLEANING KITCHEN
FLOATING Mop
Fantastic Floating Mop™
The Motorised Spinning Mop that
30 day money back guarantee
Search
OUTDOOR
TECH
Power XL
AIR FRYER OVEN
DIY
As Seen On TV
PowerXL Air Fryer Oven
High Performance, Air Fryer Multi
APPAREL
FITNESS
LEGXERCISE
Order by phone 1300 792 286
LegXercise
Easy-To-Use Automatic Leg Mover
TRACK MY ORDER
AS SEEN ON
TV
HEALTH & BEAUTY
KIDS
CONTACT US
CleanZone™
CPAP CLEANER
0 Items$0.00
Clean Zone™
The Easy Way To Sanitise Your
SALE
⠀](https://content.bartleby.com/qna-images/question/0fe37bb1-a269-4c48-b200-1787e9f06600/dd27f0e2-d2ed-4921-9dce-617b9432da30/e3w7in_thumbnail.png)
Transcribed Image Text:globalshop.com.au/?fbclid=lwAR0crQRtQDYDK4fHezj3igwOmYR-ZaRCzq6XNZk1ml-4YRRX6JYpHUyUsjl
GLOBAL SHOP DIRECT →>
Australia's home of great ideas!
AT HOME CLEANING KITCHEN
FLOATING Mop
Fantastic Floating Mop™
The Motorised Spinning Mop that
30 day money back guarantee
Search
OUTDOOR
TECH
Power XL
AIR FRYER OVEN
DIY
As Seen On TV
PowerXL Air Fryer Oven
High Performance, Air Fryer Multi
APPAREL
FITNESS
LEGXERCISE
Order by phone 1300 792 286
LegXercise
Easy-To-Use Automatic Leg Mover
TRACK MY ORDER
AS SEEN ON
TV
HEALTH & BEAUTY
KIDS
CONTACT US
CleanZone™
CPAP CLEANER
0 Items$0.00
Clean Zone™
The Easy Way To Sanitise Your
SALE
⠀
Solution
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