Answered: Using the image above explain which…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Using the image above explain which pricing strategy the image represents. •Discuss how price affects the value of the organization's products or services •Explain the primary factors to consider in pricing • Compare common pricing strategies • Explain price elasticity and how it can be used to set price • Explain the use of competitive bidding for B2B pricing

Transcribed Image Text:**Page Title: Exclusive SHEIN Deals and Discounts** **Header Section:** - **Time and Battery Status**: Displays 9:20 AM, battery at 68%. - **Brand**: SHEIN - **Search Bar**: Placeholder text - "Tortilla Blanket". **Promotional Banner:** - **Campaign**: #SHEINWeeklyDeals - **Discount Offer**: "UP TO 90% OFF - Revamp Your Home" - **Action Button**: "SHOP NOW" **Shipping and Return Information:** - Free Shipping on orders over $29.00+ - Return Policy: Free returns within 35 days. **Discount Code Section:** - **15% OFF**: Orders over $29. Use Code: 1023USN - **30% OFF**: Orders over $49. Use Code: 1023USN - **25% OFF**: Orders over $99. Use Code: 1023USH - **$40 OFF**: Orders over $179. Use Code: 1023USJ **Product Categories with Sale Labels:** - Women - Curve - Kids - Men - Outerwear - Knitwear & Sweatshirts - Home & Living - Beauty & Health **Flash Sale Section:** - Label: Black Friday Early Access - Countdown Timer: Ends in 00:00:00 - Discounts range from -5% to -26% on various products. **Navigation Bar:** - Shop - Category - New - Cart - Me This layout provides a comprehensive overview of ongoing sales, discount codes, and product categories, enhancing user shopping experience with quick access to deals and easy navigation.

Expert Solution

Step 1: Introduction

The provided information is a snapshot from a promotional image for SHEIN, an online fashion retailer, showcasing a "Tortilla Blanket" product. While this information doesn't explicitly reveal all aspects of SHEIN's pricing strategy, we can analyze it and discuss various pricing-related concepts in detail.