Q4As the one-person marketing department for a candy manufacturer (yourfirm makes high-quality, hand-dipped chocolates using only naturalingredients), you are considering making changes in your distributionstrategy. Your products have previously been sold through a network offood brokers that call on specialty food and gift stores. Outline the detailsof your new plan.

As the sole member of the marketing department for our artisanal candy manufacturing company,…

Answered: Q4 As the one-person marketing…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

Customer relationship marketing pertains to a specific strategy that leads in acquiring new customers, retaining existing customers, and building brand loyalty and ambassadorship. It also relies upon building deep, meaningful connections with prospects and customers over time, favoring customer lifetime value (LTV) over short-term acquisition gains. It stems from a desire to provide real solutions to customers’ pain points until they achieve “peak customer” and move into brand ambassador territory. Customer relationship management (CRM), on the other hand, is a strategy for understanding the customers’ needs in order to optimize, often leveraging technology in the form of a CRM system. In other words, CRM is what empowers sales and marketing teams to deliver high-impact customer relationship marketing at scale. Developing deep relationships with prospects and customers results in measurable benefits beyond initial sales revenue, such as more efficient resource…
Need the correct answer to this practice question I found online plzzz
Q3 As an account executive for a marketing consulting firm, your newest client is GIMPA. You have been asked to develop a positioning strategy for the university. Develop an outline of your ideas leading to a specific positioning statement.
Create your own brand. State what product/ service you want to sell in the market and why you think this product would be purchased by the consumers. Who are your rivals and What different do you have to offer to the consumers? Now, choose 2-3 elements from the brand elements mix and state the reason why you choose them and how those elements would work for your company. (For eg: if you are choosing a brand logo, create a logo for your brand, if choosing a brand name, create a name for your brand, etc.?

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