across the world, and it does not have a mission as yet. You read somewhere that a mission statement answers some basic questions which are: • Who are our customers? • What are our customers’ needs? • How can we as an organisation help to satisfy these needs? • What environmental factors need to be taken in
across the world, and it does not have a mission as yet. You read somewhere that a mission statement answers some basic questions which are: • Who are our customers? • What are our customers’ needs? • How can we as an organisation help to satisfy these needs? • What environmental factors need to be taken in
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You have been retained by a start-up that produces software that it sells to businesses across the world, and it does not have a mission as yet. You read somewhere that a mission statement answers some basic questions which are:
• Who are our customers?
• What are our customers’ needs?
• How can we as an organisation help to satisfy these needs?
• What environmental factors need to be taken in account?
• Who are our stakeholders?
Q.4.1 With these questions in mind craft a mission statement for the start-up.
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