Answered: With these questions in mind craft a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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You have been retained by a start-up that produces software that it sells to businesses across the world, and it does not have a mission as yet. You read somewhere that a mission statement answers some basic questions which are: • Who are our customers? • What are our customers’ needs? • How can we as an organisation help to satisfy these needs? • What environmental factors need to be taken in account? • Who are our stakeholders? Q.4.1 With these questions in mind craft a mission statement for the start-up. Q.4.2 Describe the evaluation criteria for B2B market segmentation

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