QUESTION 3 Boeing is trying to position its new 777 Dreamliner against the competition. They must remember: ato use undiferentiating statements 0.to be very explicit about what is wrong with the competition s aircraft c to address all markets, not just the target market Od. that nothing beats being the lowest priced product

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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QUESTION 3
Boeing s trying to position its new 777 Dreamliner against the competition. They must remember:
ato use undifferentiating statements
0.10 be very explicit about what is wrong with the competition s aircraft
Cto address all markets not just the target market
Od. that nothing beats being the lowest priced product
Transcribed Image Text:QUESTION 3 Boeing s trying to position its new 777 Dreamliner against the competition. They must remember: ato use undifferentiating statements 0.10 be very explicit about what is wrong with the competition s aircraft Cto address all markets not just the target market Od. that nothing beats being the lowest priced product
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