While developing an effective integrated communication, once the target audience has been defined, marketers must do all these steps EXCEPT O a. design a message O b. determine the desired response Oc. collect feedback O d. choose the media through which to send a message O e. identify potential distractions
While developing an effective integrated communication, once the target audience has been defined, marketers must do all these steps EXCEPT O a. design a message O b. determine the desired response Oc. collect feedback O d. choose the media through which to send a message O e. identify potential distractions
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![Question 25
While developing an effective integrated communication, once the target audience has been defined, marketers must do all these steps EXCEPT
O a. design a message
O b determine the desired response
Oc. collect feedback
Od.choose the media through which to send a message
O e. identify potential distractions
hp](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fae8f9258-b5a0-4faa-943f-b48e12259f58%2F78181428-34a9-4447-acd4-f3a8fcfe27dd%2F1q05v27_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Question 25
While developing an effective integrated communication, once the target audience has been defined, marketers must do all these steps EXCEPT
O a. design a message
O b determine the desired response
Oc. collect feedback
Od.choose the media through which to send a message
O e. identify potential distractions
hp
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