When we see that customers are not accepting your product easily and resist innovation, they are in ______________stage a. The early majority b. Early adopters c. Laggards d. Innovators

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter9: Marketing Research
Section: Chapter Questions
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When we see that customers are not accepting your product easily and resist innovation, they are in ______________stage a. The early majority b. Early adopters c. Laggards d. Innovators
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