When Apple introduced the iPod in 2001, it was the first-of-its-kind product that offered sizable storage capacity for songs and a portable device that was not seen before in the market. Which of the following is most likely to have been the marketing communications objective for the iPod at the time of its introduction? Developing brand awareness Building customer traffic Enhancing purchase actions Establishing product category Enhancing firm image Enhancing the topline for the firm unanswered

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