tual" waiting room for tickets to see the Broadway production of Hamilton (This was a very new innovation/product/service in the market). She had taken the morning off of work to be sure she would get tickets. Maria is an example of a(n) _______ based on diffusion process of the new product. late adopter early adopter innovator early majority laggard

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Interactive marketing

Interactive marketing is a two-way interaction between company and consumer. This type of marketing allows consumers to take an active role in the marketing process, providing feedback and input which can help shape the final product or service. In addition, interactive marketing can help build strong relationships between companies and consumers.