One factor that appears to impede growth in online sales isconsumers’ fear of receiving unsolicited email after a purchaseis made. Given that fear, should companies continue to useemail to communicate with customers? If so, how?
One factor that appears to impede growth in online sales isconsumers’ fear of receiving unsolicited email after a purchaseis made. Given that fear, should companies continue to useemail to communicate with customers? If so, how?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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One factor that appears to impede growth in online sales is
consumers’ fear of receiving unsolicited email after a purchase
is made. Given that fear, should companies continue to use
email to communicate with customers? If so, how?
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