With reference to Coca-Cola, discuss the evolution of the models of communication between brands and customers over time. Ensure that you consider aspects like viral marketing, affiliate marketing and permission-based marketing in your discussion.
With reference to Coca-Cola, discuss the evolution of the models of communication between brands and customers over time. Ensure that you consider aspects like viral marketing, affiliate marketing and permission-based marketing in your discussion.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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With reference to Coca-Cola, discuss the evolution of the models of communication between brands and customers over time. Ensure that you consider aspects like viral marketing, affiliate marketing and permission-based marketing in your discussion.
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