With reference to Coca-Cola, discuss the evolution of the models of communication between brands and customers over time. Ensure that you consider aspects like viral marketing, affiliate marketing and permission-based marketing in your discussion.
With reference to Coca-Cola, discuss the evolution of the models of communication between brands and customers over time. Ensure that you consider aspects like viral marketing, affiliate marketing and permission-based marketing in your discussion.
Chapter10: Digital Marketing And Social Networking
Section10.2: The Challenges Of Intellectual Property In Digital Marketing
Problem 1C
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With reference to Coca-Cola, discuss the evolution of the models of communication between brands and customers over time. Ensure that you consider aspects like viral marketing, affiliate marketing and permission-based marketing in your discussion.
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