Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Transcribed Image Text:Which of the following market conditions is well suited to the adoption offa cost leadership
business-level strategy?
Largely identical products, leading to low switching costs
Buyer preferences and uses for the product are diverse
Brand loyal consumers with decreased price sensitivity
Technological change is fast paced
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