When restaurants and theme parks add summer workers, they are attempting to manage supply and demand for their services by___ * A. complementary services B. using part-time employees C. non peak demand D. shared services Companies that ___ disappointed customers to complain and also empower employees to remedy the situation on the spot -- have been shown to achieve higher revenues and greater profits than companies that do not have a systematic approach for addressing service failures * A. ignore B. encourage C. discourage D. frustrate
When restaurants and theme parks add summer workers, they are attempting to manage supply and demand for their services by___ * A. complementary services B. using part-time employees C. non peak demand D. shared services Companies that ___ disappointed customers to complain and also empower employees to remedy the situation on the spot -- have been shown to achieve higher revenues and greater profits than companies that do not have a systematic approach for addressing service failures * A. ignore B. encourage C. discourage D. frustrate
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
When restaurants and theme parks add summer workers, they are attempting to manage supply and demand for their services by___ *
A. complementary services
B. using part-time employees
C. non peak demand
D. shared services
Companies that ___ disappointed customers to complain and also empower employees to remedy the situation on the spot -- have been shown to achieve higher revenues and greater profits than companies that do not have a systematic approach for addressing service failures *
A. ignore
B. encourage
C. discourage
D. frustrate
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