A relational orientation is based on the philosophy that buyers and sellers develop O a. supply chain synergy. O b. a marketing value transaction focus. O c. a price-value comparison matrix. O d. a long-term relationship. e. a complete understanding of one another's needs.

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A relational orientation is based on the philosophy that buyers and sellers
develop
O a. supply chain synergy.
O b. a marketing value transaction focus.
O c. a price-value comparison matrix.
d. long-term relationship.
a complete understanding of one another's needs.
O e.
Transcribed Image Text:A relational orientation is based on the philosophy that buyers and sellers develop O a. supply chain synergy. O b. a marketing value transaction focus. O c. a price-value comparison matrix. d. long-term relationship. a complete understanding of one another's needs. O e.
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