Even though your business may not currently be profitable, investors will want to know how many customers you have, primarily because it will show the potential ______. a. revenue from that base b. marketability c. to scale the business d. for customer satisfaction

Even though your business may not currently be profitable, investors will want to know how many customers you have, primarily because it will show the potential ______. a. revenue from that base b. marketability c. to scale the business d. for customer satisfaction

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

PLS HELP ASAP
A generic business strategy is a strategy that Multiple Choice a. can be adopted by any firm, regardless of the product or industry involved, to achieve a competitive advantage. b. states the organization’s function in society, often identifying its customers, markets, products, and technologies. c. helps a firm search for growth opportunities from among current and new markets as well as current and new products. d. seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies. e. describes an organization’s long-term course of action designed to deliver a unique customer experience while achieving its goals.
1. Planning and goals (Connect, Perform) 1. In the planning process, what is the role of strategic goals and plans? A. Sets purpose of business B. Guides day-to-day activities C. Sets company direction D. Links strategy and operations 2. Twitter is a publicly traded company that generates revenues primarily by selling advertising to businesses and licensing user data. Twitter’s 3,900 employees around the world serve 320 million active users who generate 1 billion unique visits to sites with embedded Tweets each month. The company’s mission? Twitter exists “to give everyone the power to create and share ideas and information instantly, without barriers.” A company’s strategic goals specify a direction for accomplishing the company’s mission. Which one of the following would be an appropriate strategic goal for Twitter? A. Strengthen the core user base usage by time spent on timeline, content generation, and mobile engagement B. Increase usage by professional and citizen journalists by…
Which statement best describes a business plan? It includes ads for hiring expected new employees. It details an agreement between competitors. It outlines the financial objectives of a firm. It transfers the ownership of a firm to another person.
Why is Strategic Planning critical to IT? a. To ensure that IT’s products and services meet users expectations. b. To ensure that IT’s products and services are cost effective. c. To ensure that IT’s products and services satisfy the CEO and the CFO. d. To ensure that IT’s products and services align with the enterprises Goals and Objectives.
2 ve Please identify factors 1-7 in the following salesforce performance model. Among the antecedents of the sales performance, which is the most critical factor to the sales managers, and why? (1) (2) (3) ▸ (5) Performance (6) (7)
Market segmentation allows the company to _____. a. concentrate their limited resources to the most attractive markets for the economy b. all choices are correct c. avoid market segments that are not profitable d. provide the best products or services that will suit the market segments
Which of the following is true with regard to the product/expansion grid? O a. it is a useful device for identifying growh opportunities. O b. It is a useful device for putting customers into distinct tategories. O c It helps companies analyze their internal strengths and weaknesses O d. It functions on the premise that firms should downsize to regain market share.
Give typing answer with explanation and conclusion A(n) _____ is an internal skill or capability that does not enable a company to choose and implement strategies that support its mission. a. organizational threat b. organizational weakness c. process gain d. market threat e. economic downswing
109- A com[any’s corporate office has to decide between investing capital in a given business as it is in a high growth industry or divesting that business given its current low market share. The company's business is represented by which of the following? a. A star b. A question mark c. A cash cow d. A dog
A business plan or pitch should be used as a tool for: a. Planning the required steps for the company to bring its product to market and become financially viable b. Declaring and monitoring important goals, according to a specific timetable c. Framing and guiding communications, both internally and externally d. All of the above
I need help with these two questions 1. _____ refer(s) to the physical attributes of a retail store, such as lighting, music tempo, fixtures, displays, colors, and odors. A.Merchandise mix BServicescape C.Interior decor D.Atmospherics The discount store category is dominated by stores like A.Home Depot and Lowe’s B.Office Max, Staples C.Wal-Mart, K-Mart, and Target D.TJ Maxx, Marshalls, and Winners Apparel