Even though your business may not currently be profitable, investors will want to know how many customers you have, primarily because it will show the potential ______. a. revenue from that base b. marketability c. to scale the business d. for customer satisfaction

Even though your business may not currently be profitable, investors will want to know how many customers you have, primarily because it will show the potential ______. a. revenue from that base b. marketability c. to scale the business d. for customer satisfaction

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Even though your business may not currently be profitable, investors will want to know how many customers you have, primarily because it will show the potential ______.

	a.	revenue from that base
	b.	marketability
	c.	to scale the business
	d.	for customer satisfaction

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