Zara's implements limited production runs to O a. encourage full price purchases. O b. offer exclusivity. Oc. All of the above are true. O d. reduce the risk of making a mistake with a collection. O e. increase customer visits.
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- 36. is defined as items used to support production, supporting activities, and customer service. a. Inspection b. Inventory c. Offshoring d. Promotion 37. Which of the following is not a member of the buying center that makes a business buying decision? a. decider b. financial manager c. gatekeeper d. user 38. A(n) loan is a loan in which no assets of the firm need to be pledged as collateral. a. interest-free b. no-collateral c. secured d. unsecured 39. This characteristic of services means that services are difficult to standardize. a. heterogeneity b. inseparability c. intangibility d. perishability 40. Quality is defined as: a. the characteristics of a product or service that bear on its ability to satisfy stated or implied needs. b. the use of inspection to keep poorly produced products from getting to the market. c. the use of publicity and information to influence the feelings, opinions or beliefs about a company and its products or services. d. what the customer is willing to…26. Customer loyalty is an important method of:A. creating new products.B. promoting efficiency.C. sustaining an advantage over competitors.D. promotional pricing strategies.E. all of the above. 27. Whenever Harry goes down on Bay Street to havesomething to drink, he goes to Luther’s Pharmacy. There are many other“watering holes” on Bay Street but Harry will only go to them ifLuther’s is closed. Luther’s has achieved __________________ from Harry.A. customer loyaltyB. strategic acceptanceC. relative market shareD. value-based penetrationE. operational excellence 28. Banks have begun offering special accountsdesigned to attract junior high school children. These kids save in very smallamounts creating more work than the account is probably worth to the bank butbankers know consumers are creatures of habit and young people they service nowwill likely become adult customers. These banks recognize:A. operational excellence as a macro strategy.B. the life-time value of customers.C. product…The commission method of payment: a-includes some salary and some commission. b-offers the most security for the salesperson. c-offers the most incentive for the salesperson. d-is tied to results projected in the sales plan. e-increases the amount of sales supervision needed.
- Anas is preparing a presentation for his marketing class on the subject of customer equity. Which of the following statements can Anas use to explain what customer lifetime value is? O a. It is the value of all the purchases that the customer would make over a lifetime of custom. O b. It is the process of managing profitable customer relationships. c. It is the extent to which the customer's performance matches the company's expectations. O d. It is the total combined customer lifetime values of all company's customers. Mona loves fashion and is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. Mona portrays the image of a/n a. brand personality O b. innovator O c. opinion leader O d. lagging adopter 13 Ai Ps átv O00 F1 F2 F3 F4 F5 F6 F7 F& #3 $ & * 4 7 8 E T YTRUE or FALSE: Write T if the statement is correct; and F if the statement is false on the space provided before each number: _1. Negotiation with retailers is a pull promotional strategy where retailers are persuaded to sell a product to the end consumer. _2. Marketing control involves outlining the action plan of the company. _3. Distribution channels determine where and when the product will be available to customers and end consumers. _4. Survival pricing becomes the main pricing objective of companies when they are in deep competition with others. 5. Brand awareness is considered in establishing performance standards while product feature recall is not. _6. Failure to meet demand is indicated by insufficient supply of the product and inability to deliver a service. _7. Once a plan is implemented, it is also necessary to monitor if the objectives of the company have been met.Which approach allows management at a bank to determine the risk accross each product line? a.All of the above. b.Advanced measurement approach. c.The basic approach. d.Standardized approach.
- Please type answer Getting to Market/it will be post in two separate screen shots to make sure it does not go over screen shot size. (unable to upload the information because of the MG size) You probably don't give much thought to all the steps required to make products you see displayed in your favorite stores. There are shelves of food products, racks of clothing, and aisles of electronics. It all comes through the chain of production. Directions: For each of the products identified in the right-hand column, list what would need to happen in the first sections of the chain of production before you would get to enjoy the product. The first one is completed for you. The other 5 Product need the PRIMARY, SECONDARY, TERTIARY AND PRODUCT FOR YOU COMPLETED IS: A can of sliced Pineapple, A ring or Bracelet, A Home, A Car and A Baseball Bat. The Your Favorite Book/Mag has been completed as an example. PRIMARY SECONDARY TERTIARY PRODUCT FOR YOU Trees are cut down The tree is chopped up…What is false about the crossover effect? a. can occur with pricing b. can occur with advertising c. can occur with brand design d. 5 point difference can result is significant results to the higher scoring company e. all are true. none are false. Your company sells bikes to the speed segment. In a hypothetical quarter 7 the results of a situation analysis found that one of your bigger competitors has developed a patented technology that results in frames 15% lighter than yours. This represents a(n)_______in SWOT? a. Strength b. Weakness c. Threat d. Opportunity e. None are correct f. All are correctSafety stocks are kept. O a. To provide protection against the uncertainties of supply and demand O b. To offer better incentives To attract more customers O c. O d. To allow less expensive purchases by buying more e. To minimize transportation time
- Which of the following is not a characteristic of loyal customers? O a. They do no easily switch from the preferred brand to other brands O b. They provide a continuous revenue stream through repeated purchase O c. They will easily get attracted to competitors products if a discount is given T. They tell other customers about theirsatisfaction with the productProblems of being understocked are a. turning away customers who may become dissatisfied ex-customers. b. opportunity losses. c. under-utilized space. d. all of these. e. a and b only.Can you guys help me on this? Thank you! LO-4 - Message Strategies: Refusing Claims and Requests for Adjustment Your company markets a line of rugged smartphone cases designed to protect the sensitive devices from drops, spills, and other common accidents. Your guarantee states that you will reimburse customers for the cost of a new phone if the case fails to protect it from any of the following: (1) a drop of no more than 6 feet onto any surface, (2) spills of any beverage or common household chemical, (3) being crushed by any object of up to 100 pounds, or (4) being chewed on by dogs, cats, or other common household pets. Jack Simmons, a rancher from Wyoming, emailed your customer support staff requesting a reimbursement after he dropped his iPhone in his hog barn and a 900-pound boar crushed it with a single bite. Your task: Write an email response to Mr. Simmons, denying the request for a new phone.