Two years in business, coffee brand Trade Coffee is growing customer acquisition through ecommerce and social channels. Yet the company is also testing commercials on linear channels. “We want people to understand this is a quality product and we want to build trust in what we are offering,” said Melissa Barnes, CMO at Trade. “Video on TV is more of a storytelling medium, and we want people to see what Trade is over and over again.”………………… is a advantages of television advertisement. * 4 points Low reach. High frequency potential. High cost per contact. High level of clutter

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Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.