True or false 1. Involvement is a very powerful influence tactic, and can usually be combined fairly easily with one or more of the other tactics. 2. The leader using redirection wants to reveal the real reason for the action he or she wants done. The leader wants to redirect those he or she leads because if this does not occur it will have a positive impact of one kind or another. 3. Change is an organizational reality 4. The marketplace is an external force of change 5. The “calm waters” metaphor of change is consistent with Levin’s concept of unfreezing, changing, and refreezing 6. .Organizational change can be any alterations in people, structure, or technology. 7. Any manager can be a change agent. 8. One reason people resist change is that it substitutes ambiguity for uncertainty. 9. Having creative people is not enough to get innovative products and work methods. 10. Organizational change refers to the adoption of a new idea or behavior by an organization.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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True or false

1. Involvement is a very powerful influence tactic, and can usually be combined fairly easily with one or
more of the other tactics.

2. The leader using redirection wants to reveal the real reason for the action he or she wants done. The leader wants to redirect those he or she leads because if this does not occur it will have a positive
impact of one kind or another.

3. Change is an organizational reality

4. The marketplace is an external force of change

5. The “calm waters” metaphor of change is consistent with Levin’s concept of unfreezing, changing, and
refreezing

6. .Organizational change can be any alterations in people, structure, or technology.

7. Any manager can be a change agent.

8. One reason people resist change is that it substitutes ambiguity for uncertainty.

9. Having creative people is not enough to get innovative products and work methods.

10. Organizational change refers to the adoption of a new idea or behavior by an organization.

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