. For example, changes in the market, products, and competition may all be factors that lead to a need for change. Applying organizational development (OD) techniques to management problems is an essential skill because the primary task of leadership is to manage change; however, before a change can be implemented, the organization must anticipate the need. To date, the executive team has been reactive to the situations affecting their department and is unfamiliar with a systems approach to OD. Based on what you already know about the climate and external factors affecting Heavy WorX, what conditions or organizational needs exist that may provide the impetus for a large-scale organizational development or planned change program?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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. For example, changes in the market, products, and competition may all be factors that lead to a need for change. Applying organizational development (OD) techniques to management problems is an essential skill because the primary task of leadership is to manage change; however, before a change can be implemented, the organization must anticipate the need. To date, the executive team has been reactive to the situations affecting their department and is unfamiliar with a systems approach to OD. Based on what you already know about the climate and external factors affecting Heavy WorX, what conditions or organizational needs exist that may provide the impetus for a large-scale organizational development or planned change program?
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