Choose the correct answer: 1. Which of the following processes is antithetical to the opposite of the strategic planning process? a. Rational decision-making b. Satisficing c. Entrepreneurship d. All of the above   2. Which management theory/perspective is MOST consistent with the use of a clan culture, normative control, and concertive control as control systems?  A. Scienulic Management b. Human Relations c. Quantitative Management d. Weber s Bureaucracy

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Choose the correct answer:

1. Which of the following processes is antithetical to the opposite of the strategic planning process?
a. Rational decision-making

b. Satisficing

c. Entrepreneurship

d. All of the above

 

2. Which management theory/perspective is MOST consistent with the use of a clan culture, normative control, and concertive control as control systems
A. Scienulic Management

b. Human Relations

c. Quantitative Management

d. Weber s Bureaucracy

 

 

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