When and under what conditions might managers change from a functional to (a) a product, (b) a geographic, or (c) a market structure?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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When and under what conditions might managers change from a functional to

(a) a product,

(b) a geographic, or

(c) a market structure?

 

(Source: Designing Organizational Structures. Class: Introduction to management and Organizational behavior.)

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