Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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what are the outside forces that might make apple change their organizational structure
Expert Solution
Step 1: Brief understanding
Apple Inc., one of the world's most iconic and innovative tech giants, has thrived in a landscape characterized by constant change and disruption. Beyond its groundbreaking products, one of the key factors contributing to Apple's enduring success is its ability to adapt to external forces that shape the business environment. This adaptability often extends to its organizational structure, which serves as the backbone of the company's operations.
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