Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
How can a company's organizational structure affect it's organisational culture and create subcultures , drawing from academic concepts ?
Expert Solution
Step 1: Introduction
The dynamic relationship between an organization's structure and its culture is a fundamental aspect of understanding how companies operate and thrive in today's complex business landscape. Academic concepts and theories shed light on this intricate interplay, demonstrating how the choice of organizational structure can significantly influence the prevailing organizational culture and, in turn, lead to the emergence of distinct subcultures within the organization.
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