Advise the management team of PepsiCo on the three most valuable sources and technologies that may assist managers in staying up to date and informed. Include in your discussion: • The type of information provided by the source or technology in terms of content, relevance, and time period. • The impact on organizational decision-making. • A relevant example to support your discussion.
Advise the management team of PepsiCo on the three most valuable sources and technologies that may assist managers in staying up to date and informed. Include in your discussion: • The type of information provided by the source or technology in terms of content, relevance, and time period. • The impact on organizational decision-making. • A relevant example to support your discussion.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Advise the management team of PepsiCo on the three most valuable sources and technologies that may assist managers in staying up to date and informed.
Include in your discussion:
• The type of information provided by the source or technology in terms of
content, relevance, and time period.
• The impact on organizational decision-making.
• A relevant example to support your discussion.
Transcribed Image Text:PEPSICO
Lays Tropicana.
QUAKER
pepsi.
As the world's second largest food and beverage company, PepsiCo realized that the increased focus
on health and wellness (both societal and political) meant that the company needed to invest more
heavily in this area. CEO Indra Nooyi's "long-term strategy is to make PepsiCo's 'nutrition business' a
much larger part of the company's portfolio than it is today. She wants to increase what she calls its
'good for you' products – snacks and drinks made of grains, fruit, nuts, vegetables, and dairy – from
the ten billion dollar business it is now into a thirty billion dollar business by 2020." The company has
moved to acquire brands in the functional food and beverage space (Naked) and increased
investment in R&D to formulate healthier ingredients (salt and sugar alternatives) that can be
applied to products within its lucrative soft drink and chips business. While PepsiCo has adapted to
the changing environment, other companies have not fared as well.
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