After reading the short article What defines a change agent for you? A change agent is when an individual is capable to make a change within the organization. They usually Now, what change agent types, what change agent roles, and what characteristics do make a successful change agent on your opinion? For each, type, role, and characteristic explain why?
After reading the short article What defines a change agent for you? A change agent is when an individual is capable to make a change within the organization. They usually Now, what change agent types, what change agent roles, and what characteristics do make a successful change agent on your opinion? For each, type, role, and characteristic explain why?
Practical Management Science
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ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
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Question
After reading the short article
What defines a change agent for you?
A change agent is when an individual is capable to make a change within the organization. They usually
Now, what change agent types, what change agent roles, and what characteristics do make a successful change agent on your opinion?
For each, type, role, and characteristic explain why?

Transcribed Image Text:INTERNATIONAL OURNAL OF MANAGEMENT, BUSINESS, AND ADMINISTRATION
2.
Change Agent Types
Although little research has explOred what type of change agent is most effective
in a given situation, some research has identified different types of change agents
according to their characteristics and methods of implementing change (Burke, 2011;
Eikenberry, 201l: Mansfield, 2011: Thota, 2012). These include the following types.
Outside Pressure Type
These change agents work to change systems from outside the organization. They
are not members of the company they are trying to change and use various pressure
tactics such as mass demonstrations, civil disobedience, and violence to accomplish their
objectives. Typically, they offer options that are more radical than the community might
accept This usually results in the possibility of examining many different change
alternatives.
People-Change-Technology Type
The focus of acttivity for this type of change agent is the individual. The change
agent may be concerned with employee morale and motivation. inchuding absenteeism.
tumover, and the quality of work performed The methods used inchude job enrichment
goal setting, and behavior modification. The major aSsumption underlying this onentation
is that if individuals change their behavior, the organization will also change, providing
enough people within the organization change. A manager can certainly assume the role
of people-change-technology type and often do.
Analysis-for-the-Top Type
The focus of this change agent is on changing the organizational structrure so as to
improve ourput and efficiency. The change agent uses operations research. systems
analysis. policy studies, and other forms of analytical approaches to change the
organization's srucrure or technology For example. the change might include
introducing computerized information-processing systems. Many managers assume this
role when implenmenting change.
Organization-Development Type
These change agenrs focus their attention on internal processes such as intergroup
relations, communication, and decision making Ther intervention strategV is often called
A culrural change approach. because dhey thoroughly analyze the culrure of the targeted
Organization This approach grew out of such areas as sensitiviy training, team building,
and survey feedback Many managers assume the role of organization-development type
when mplementing change.

Transcribed Image Text:Managing Change:
The Role of the Change Agent
Fred C. Lunenburg
Sam Houston State University
ABSTRACT
Every organizational change, wvhether large or sınall, requires one or more change
agents. A change agent is anyone who has the skill and power to stimulate, facilitate,
and coordinate the change effort. Change agents may be either external or internal.
The success of any change effort depends heavily on the quality and workability of
the relationship between the change agent and the key decision makers within the
organization. In this article, I discuss change agent types, change agent roles, and
characteristics of successful change agentry.
The individual or goup that undertakes the task of inıtiating and managıng
change in an organization is known as a chamge agent. Change agents can be intemal,
such as managers or employees who are appointed to oversee the change process. In
many innovative-diven companies, managers and employees alke are being bained to
develop the needed skills to oversee change (T chrky, 2011). Change agents also can be
extemal, such as consultants fiom outside the frm
For major organization-wide changes.
change agents. Because these consultants are from the outside, they are not bound by the
firm's culture, politics, or tadıtions. Theiefore. they are able to bring a different
perspective to the situation and challenge the status quo. This can be a dsadvantage,
however, becauce extenal change agents lack an understanding of the company's history,
operating procedures, and personmel
mpanies fiequently will hire extenal
To off et their limited familianty with the organization. external change agents
usually are paired with an unternal coordunator fiom the human resources department.
These two then work together with lune management. In very large fims, the
organization sometumes has its own n-houce change opecialict. This person replaces the
external consultant and works durectly with the organizaton s management teanm to
facılitate change efforts. Following. I will discuss change agent types, change agent role:.
and charactenstics of succesoful change agentny.
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