The company you work for has decided they would like to develop a more innovative culture, but first they need to know more about innovation. They have identified the book Lead and Disrupt, Second Edition by Michael L. Tushman and Charles A. O'Reilly III as a good resource for information on the topic. Your supervisor asks you to read the first chapter and write a memo summarizing the content of the chapter to share with your co-workers at the next team meeting.  Instructions Read Chapter 1, "Today's Innovation Puzzle,"Links to an external site. from the book Lead and Disrupt. Write a memoLinks to an external site. and summarize each of the following topics: (Click the memo Links to an external site.link if you need help writing a memo.) Contrast the success of Netflix and Blockbuster Organizational Evolution Disruptive Innovation Innovation Streams Your insights on how the concepts covered in the book Lead and Disrupt could help your company develop a  more innovative culture.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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The company you work for has decided they would like to develop a more innovative culture, but first they need to know more about innovation. They have identified the book Lead and Disrupt, Second Edition by Michael L. Tushman and Charles A. O'Reilly III as a good resource for information on the topic. Your supervisor asks you to read the first chapter and write a memo summarizing the content of the chapter to share with your co-workers at the next team meeting. 

Instructions

  1. Read Chapter 1, "Today's Innovation Puzzle,"Links to an external site. from the book Lead and Disrupt.
  2. Write a memoLinks to an external site. and summarize each of the following topics: (Click the memo Links to an external site.link if you need help writing a memo.)
  • Contrast the success of Netflix and Blockbuster
  • Organizational Evolution
  • Disruptive Innovation
  • Innovation Streams
  • Your insights on how the concepts covered in the book Lead and Disrupt could help your company develop a  more innovative culture.
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