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FROG: Identify a successful venture that leaps beyond the current ventures

FROG: Identify a successful venture that leaps beyond the current ventures

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The following are different approaches to innovation. Your task is to Identify successful ventures/businesses on each approach based on the given requirements. Cat, Pig and Frog The CAT To Start. Be a copycat Nothing is purely original everything is based on something existing The PIG Piggy Back Build upon existing trends, technologies and even companies! The FROG LeapFrog! Pushing the boundaries of what is known, possible and even allowed. FROG: Identify a sucesful venture thatleaps beyond the currnt ventures Ex GRAB TAXI The unique idea of eaty boking frtaisevices hasben one f themostsucesu develoment in tefed f ronsportatin. Using boking apicatin,i is eosier to fnd customers as wel sto find a tai. Thisventue was hugely occepted in the market creating big in businesstechnology.
Transcribed Image Text:The following are different approaches to innovation. Your task is to Identify successful ventures/businesses on each approach based on the given requirements. Cat, Pig and Frog The CAT To Start. Be a copycat Nothing is purely original everything is based on something existing The PIG Piggy Back Build upon existing trends, technologies and even companies! The FROG LeapFrog! Pushing the boundaries of what is known, possible and even allowed. FROG: Identify a sucesful venture thatleaps beyond the currnt ventures Ex GRAB TAXI The unique idea of eaty boking frtaisevices hasben one f themostsucesu develoment in tefed f ronsportatin. Using boking apicatin,i is eosier to fnd customers as wel sto find a tai. Thisventue was hugely occepted in the market creating big in businesstechnology.
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