Discuss the differences in the context of a new venture. Also, if someone told you that marketing in the context of an established corporation with established products versus marketing in the context of an entrepreneur trying to get a new venture off the ground is basically the same, how would you respond? Why?
Discuss the differences in the context of a new venture. Also, if someone told you that marketing in the context of an established corporation with established products versus marketing in the context of an entrepreneur trying to get a new venture off the ground is basically the same, how would you respond? Why?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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There is often considerable debate, or perhaps confusion, regarding the definition and role of marketing versus those of sales or salesmanship. Discuss the differences in the context of a new venture. Also, if someone told you that marketing in the context of an established corporation with established products versus marketing in the context of an entrepreneur trying to get a new venture off the ground is basically the same, how would you respond? Why?
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