In 2021, the Department for Business, Energy & Industrial Strategy wrote: “Innovation is the lifeblood of businesses. It allows firms to compete in the market, creating exciting new products and services for their customers and bringing down their costs by improving their efficiency. Innovative firms are more likely to win a greater share of existing markets and create new markets” It is often seen that Innovation and implementation strategies are most effective when they focus on being pioneering. To what extent do you agree with this? Critically discuss this question, utilising real-life examples to inform.
In 2021, the Department for Business, Energy & Industrial Strategy wrote: “Innovation is the lifeblood of businesses. It allows firms to compete in the market, creating exciting new products and services for their customers and bringing down their costs by improving their efficiency. Innovative firms are more likely to win a greater share of existing markets and create new markets” It is often seen that Innovation and implementation strategies are most effective when they focus on being pioneering. To what extent do you agree with this? Critically discuss this question, utilising real-life examples to inform.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In 2021, the Department for Business, Energy & Industrial Strategy wrote: “Innovation is the lifeblood of businesses. It allows firms to compete in the market, creating exciting new products and services for their customers and bringing down their costs by improving their efficiency. Innovative firms are more likely to win a greater share of existing markets and create new markets” It is often seen that Innovation and implementation strategies are most effective when they focus on being pioneering. To what extent do you agree with this? Critically discuss this question, utilising real-life examples to inform.
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