Stelco was founded in 1910, the result of a merger between several mills in Hamilton and Montréal and smaller ones between Gananoque and Brantford. William McMaster and Max Aitken, key industrialists at the time, worked together to create The Steel Company of Canada. Stelco survived the depression of the early 1920s and the Great Depression of the 1930s. It played a significant role in World War Ill as it re-engineered its facilities to meet the demands of the war. Interestingly, Stelco maintained pre-war prices during the war. Fast forward a few decades, Stelco suffered two setbacks. In 2004, it filed for bankruptcy protection as the company faced a "serious viability issue": costs were too high and it was unable to compete with other steel manufacturers.45 In 2014 Stelco again faced bankruptcy, emerging three years later when it was sold to U.S.-based Bedrock Industries. In a surprising move, the CEO of Stelco decided during the 2020 COVID-19 pandemic to invest $110 million to make Stelco more efficient. CEO Alan Kestenbaum comments, "You have to have the audacity to spend money at a time like this. "46 Meanwhile, other steel companies such as ArcelorMittal S.A., U.S. Steel, and Kobe Steel were reducing spending. It is too early to tell if Kestenbaum's gamble will pay off, but it is a bold strategy to go larger when others are going smaller. Match the four stages to Stelco's history. Entrepreneurial Stage Collectivity Stage Creativity Provision of clear direction Crisis: Need for leadership Formalization Stage Addition of internal systems Crisis: Need for delegation with control Ellaboration Stage Development of teamwork Crisis: Need for revitalization Crisis: Need to deal with too much red tape Streamlining. small-company thinking Continued maturity Decline

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Stelco was founded in 1910, the result of a merger between several mills in Hamilton and Montréal
and smaller ones between Gananoque and Brantford. William McMaster and Max Aitken, key
industrialists at the time, worked together to create The Steel Company of Canada. Stelco survived
the depression of the early 1920s and the Great Depression of the 1930s. It played a significant role
in World War Ill as it re-engineered its facilities to meet the demands of the war. Interestingly, Stelco
maintained pre-war prices during the war.
Fast forward a few decades, Stelco suffered two setbacks. In 2004, it filed for bankruptcy
protection as the company faced a "serious viability issue": costs were too high and it was unable to
compete with other steel manufacturers.45 In 2014 Stelco again faced bankruptcy, emerging three
years later when it was sold to U.S.-based Bedrock Industries.
In a surprising move, the CEO of Stelco decided during the 2020 COVID-19 pandemic to invest
$110 million to make Stelco more efficient. CEO Alan Kestenbaum comments, "You have to have
the audacity to spend money at a time like this. "46 Meanwhile, other steel companies such as
ArcelorMittal S.A., U.S. Steel, and Kobe Steel were reducing spending.
It is too early to tell if Kestenbaum's gamble will pay off, but it is a bold strategy to go larger
when others are going smaller.
Transcribed Image Text:Stelco was founded in 1910, the result of a merger between several mills in Hamilton and Montréal and smaller ones between Gananoque and Brantford. William McMaster and Max Aitken, key industrialists at the time, worked together to create The Steel Company of Canada. Stelco survived the depression of the early 1920s and the Great Depression of the 1930s. It played a significant role in World War Ill as it re-engineered its facilities to meet the demands of the war. Interestingly, Stelco maintained pre-war prices during the war. Fast forward a few decades, Stelco suffered two setbacks. In 2004, it filed for bankruptcy protection as the company faced a "serious viability issue": costs were too high and it was unable to compete with other steel manufacturers.45 In 2014 Stelco again faced bankruptcy, emerging three years later when it was sold to U.S.-based Bedrock Industries. In a surprising move, the CEO of Stelco decided during the 2020 COVID-19 pandemic to invest $110 million to make Stelco more efficient. CEO Alan Kestenbaum comments, "You have to have the audacity to spend money at a time like this. "46 Meanwhile, other steel companies such as ArcelorMittal S.A., U.S. Steel, and Kobe Steel were reducing spending. It is too early to tell if Kestenbaum's gamble will pay off, but it is a bold strategy to go larger when others are going smaller.
Match the four stages to Stelco's history.
Entrepreneurial Stage
Collectivity Stage
Creativity
Provision of clear direction
Crisis: Need for leadership
Formalization Stage
Addition of internal systems
Crisis: Need for delegation
with control
Ellaboration Stage
Development of teamwork
Crisis: Need for revitalization
Crisis: Need to deal with too
much red tape
Streamlining.
small-company thinking
Continued maturity
Decline
Transcribed Image Text:Match the four stages to Stelco's history. Entrepreneurial Stage Collectivity Stage Creativity Provision of clear direction Crisis: Need for leadership Formalization Stage Addition of internal systems Crisis: Need for delegation with control Ellaboration Stage Development of teamwork Crisis: Need for revitalization Crisis: Need to deal with too much red tape Streamlining. small-company thinking Continued maturity Decline
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