Many of the parameters or attributes that are used to assess whether a product is good or not are referred to as consistency. • A product of low quality should not be sold because it could be harmful and cause illness to the consumer. Contamination by pesticide residues - These are the result of the use of pesticides during the coconut's development. • Heavy metal contamination - Heavy metals may penetrate coconut water via soil or water contamination, causing illness. Contamination by microorganisms - Microorganisms can enter coconut water as a result of improper post-harvest handling.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In the majority of coconut-producing countries, coconut water has long been consumed as a refreshing beverage. Developing Market interest in the commodity as a refreshing beverage and as a health food as well as a sport

Step 2

All of the essential steps and procedures that must be followed in order to produce high-quality coconut water are included in the coconut water processing chain. Coconut water processing chains, like any other chain, are just as strong as their weakest link.

The coconut water processing chain, like any other, is only as strong as its weakest link. Every stakeholder in the coconut water processing chain, including the harvester, those who load, unload, and transport coconuts, those who cut coconuts, those who bottle, and those who sell coconut water, is responsible for implementing best practises to ensure the final product's quality and shelf life.

Many of the parameters or attributes that are used to assess whether a product is good or not are referred to as consistency.
• A product of low quality should not be sold because it could be harmful and cause illness to the consumer.

Contamination by pesticide residues - These are the result of the use of pesticides during the coconut's development.
• Heavy metal contamination - Heavy metals may penetrate coconut water via soil or water contamination, causing illness.
Contamination by microorganisms - Microorganisms can enter coconut water as a result of improper post-harvest handling.

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