Todd has a small business that manufactures sportswear. Todd learns that corporate volleyball teams are growing in popularity, and they need team shirts with their logos. Todd feels that his company can provide the shirts with corporate logos and likely be successful. This is an example of: Profitability Perceptual mapping Strategic fit Market segmentation
Todd has a small business that manufactures sportswear. Todd learns that corporate volleyball teams are growing in popularity, and they need team shirts with their logos. Todd feels that his company can provide the shirts with corporate logos and likely be successful. This is an example of:
Profitability
Perceptual mapping
Strategic fit
Market segmentation
A small business's target market is the group of people it targets with advertising. These people are the consumers who are most likely to use the company's products and services. Marketers use different variables when determining their target markets, including demographics, personal interests and the times in which consumers shop. Target markets can vary by size. But a company's target market generally must be large enough. The basic idea of targeting is _________.
selection
niche marketing
profitability
brand preferences
A very general way marketers have approached the analysis of a market is by estimating the purchase decision-making process which includes all of the following elements EXCEPT:
Awareness
Repeat
Positioning
Trial
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