The government of an international destination is targeting middle class, outgoing, adventurous tourists as part of their marketing segmentation strategy. What category of market segmentation would that fall under? a. Geographic b. Demographic c. Psychographic d. Behavioural
Q: What is big data, and what opportunities and challenges does it provide for marketers?
A: Marketing analytics is areas that is specifically dealing with evaluation of data collected and…
Q: What is meant by attention? What determineswhich stimuli an individual will attend to? How…
A: In marketing, firms use different marketing strategies to increase their sales and profits. They do…
Q: What are the three types of selling objectives?
A: Selling: It comprises the entire personal and neutral endeavours, which include finding out and…
Q: O 24. Choose the best answer. Which of the following is a reason an entrepreneur should utilize a…
A: The promotional materials is basically the part of promotion process and the tools utilised as the…
Q: How would you go about deciding if COPPA has been effective?
A: COPPA stands for Children's Online Privacy Protection Act. This is a kind of privacy protection law…
Q: Describe the major functions of sales management.
A: Marketing and Sales objectives and how to measure the success of those objectives: Promote New…
Q: Which trade promotion is used to encourage the local advertising efforts of resellers?
A: There are various intermediate is which helps the manufacturers to sell the goods. They can be…
Q: Describe Generation Z. What differentiates it from other demographic groups, such as baby boomers,…
A: Generation Z people are also known as zoomers, The people from this generation succeed Millennials…
Q: What factors contributed to Taco Bell’s early success?
A: A company faces lots of risk at every corner. More than 99% of startups fails after 5 years of their…
Q: How does a knowledge of information processingassist the manager in the following?a. Formulating…
A: Information is today's asset for any company. It is freely available today due to the internet.…
Q: Develop a matrix to compare the five elements of the promotional mix on three criteria—to whom you…
A: A company's sales are improved when it uses the correct combination of promotional elements.…
Q: Last year's Easter campaign produced these results: 28% of the target audience was exposed 1 time;…
A: Gross Rating Point (GRP) is a common measure used by marketers to calculate the influence of…
Q: Compare and contrast core beliefs/values and secondary beliefs/values. Provide an example of each…
A: Values not only help in shaping our personality but also help us in making crucial decisions in…
Q: If Nescafe is the top selling coffee brand, in other words it has the highest amount of sales in its…
A: The main aim of any business is to boost sales and increase market share. Being a top selling brand…
Q: A distribution channel is a through whicha good or service is delivered to the end consumer. chain…
A: The distribution channel is used to deliver the final goods to the ultimate customers. An efficient…
Q: In today’s world, there is a huge demand for companies to leverage digital technologies Companies,…
A: Introduction:- Managerial consultancy firms (Include in) play an important role in the spread of…
Q: Some national advertisers have found that they can have more impact with their advertising by…
A: Advertising is all about sending the marketing communication to as many customers as possible using…
Q: Explain the role of reference groups for heavy farm equipment machinery brands, such as John Deere.
A: The customers usually take the purchase decision by considering certain factors that strongly affect…
Q: Using all possible sources of information including the case, the Internet, and direct contact with…
A: Buying center is the group of people who are responsible to make purchase decisions in an…
Q: You are planning to buy a new car so you visit www.edmunds.com. Based on your experience visiting…
A: Negotiation is the process of reaching a mutual conclusion by the parties involved in an exchange.…
Q: Cost per contact is high with the _______________ element of the promotional mix.
A: Marketing mix describes the various elements upon which the planning and strategies are developed to…
Q: importance of Market positioning?
A: Market positioning is a widely accepted process in which the marketer crafts the image and identity…
Q: findings of a SWOT analysis, with a special focus on a project aimed at improving the teaching and…
A: SWOT analysis (strengths, weaknesses, opportunities, and threats) is a framework used to assess a…
Q: What are apps and why are they important?
A: Technology has helped us to stay in touch with our friends and family, it has kept us entertained…
Q: the influence of switching costs on the danger of buyer power?
A: The bargaining power of buyer is a part of porters 5 forces analysis, it is the power which buyer…
Q: What are the main benefits of using the internet for marketing purposes? Highlight the differences…
A: Attributes of marketing: 1. Exchange of goods through the medium of money takes place in marketing…
Q: Suppose someone said to you, “The only real mea- sure of a salesperson is the amount of sales pro-…
A: The sales person are individuals having great knowledge and skills in influencing customers for…
Q: A 18. Choose the best answer. This marketing plan section holds specific demographic segmentation…
A: The demographics segmentation by any organisation is done on the basis of age, gender, geographic…
Q: The market penetration strategy of price adjustment
A: Penetration strategy of pricing involves Quick gain of market share by setting an initial low price…
Q: Compare traditional media and social media in terms of time required to deliver the communication.
A: Promotion is the part of business marketing where large number of attention is given to product…
Q: side from cost, what advantages might radio ads have over
A: Attributes of advertisement: 1. Advertisements are a paid form of communication since they…
Q: Explain the value of direct marketing for consumers and sellers.
A: Marketing helps the company to build customers and retain them. There are various methods of…
Q: Discuss why marketing as important for not-for-profit organizations as profit-driven ones?
A: Marketing is like the very tool of the business operations to communicate their output to the…
Q: Have some brands' positioning and overall marketing strategy gone through significant changes due to…
A: In today's business world, change is an unavoidable reality. And one of the most sought-after…
Q: Enlist the marketing management functions, including the elements of a marketing plan ?
A: Advertising, selling, and delivering products to customers are examples of marketing operations, as…
Q: 17. Choose the best answer. This tip for managing a successful sales force involves the entrepreneur…
A: It is totally true that the sales force must be excited and the entrepreneur must be able to excite…
Q: Differentiate descriptive analytics, prescriptive analytics and predictive analytics. give at least…
A: Business analytics is very important for firms of all sizes. Firms of small, medium and large sizes…
Q: TASKS TO BE COMPLETED 1. BUSINESS NAME 2. LOGO 3. TAGLINE 4. BRAND FASCINATION
A: Branding is a marketing technique where a unique position is created in the minds of customers for…
Q: Discuss why the 3 economic areas of consumers inflation, income and recession are of greatest…
A: Macro environmental elements are beyond the business's control and have no direct impact on it.…
Q: Over the past 10 years, Bayview Guesthouse has gained notoriety as an exceptional place for…
A: Since you have posted multiple questions, we will solve the first question for you as per our…
Q: WHAT IS A DATABASE SYSTEM?
A: A database (DB) is a structured collection of logically connected information (Data) that can be…
Q: What are the major concerns with marketing communications targeting adults?
A: There are many ethical issues that marketing is charged for as they are not involved into…
Q: In your own words, what is marketing and what does it seek to accomplish?
A: Marketing is a complicated subject. It's not just sex and catchphrases. It's all about placing the…
Q: Explain the use of a range of business modules in relation to the internet.
A: Businesses are increasingly developing due to the use of internet. The range of business modules in…
Q: 10) DESCRIBE THE PROCESS OF HORIZONTAL INTEGRATION
A: There are various firms of various products in various industries, operating in the world. There are…
Q: What is a smart banner? How does this relate toselective attention?
A: Marketers always try to innovate their tools so that they can make use of limited resources in more…
Q: Are buyers of Cuties just “paying more for the name,” or is it due to the economic benefits…
A: Brand equity is the value attached to the brand which is more than the value attached to its…
Q: write the product description of an electric kettle and explain why it is different from other…
A: An electric kettle is a type of tea kettle that can be used to boil water for tea or any other…
Q: Please answer the following multiple choice questions marketing experiment compares five different…
A: a) The factors areC. type of packaging and color (b) The experimental units in this experiment…
Q: Konica Minolta has been in business since 1873. For decades, it was a successful photo company…
A: A business monitors their customer relationship to know the right way to improve the product so that…
The government of an international destination is targeting middle class, outgoing, adventurous tourists as part of their marketing segmentation strategy. What category of market segmentation would that fall under?
Geographic
Demographic
Psychographic
Behavioural
Trending now
This is a popular solution!
Step by step
Solved in 3 steps
- Q)A mobile phone company that targets people who frequently holiday in remote parts of the world belongs to which marketing segmentation?We have decided to open our own business called ABC Headphones. Customers to target: Demographic: Age – mainly young people, people between the age groups 12 – 50 years. Income – Middle class and upper class Gender – Both male and female Geographic: Urban areas Behavioural and Psychographic: Technology-savvy, professionals, student and who live an active lifestyle. 2) Consider the customers you chose to target, select 2 behavioral segmentation variables applicable to your product (ABC headphones).Explain your choice 3) Select a targeting strategy most suitable for your product idea. Explain your choice.(10) Intermarket segmentation involves forming segments of consumers who have similar needs and buying behaviors. Α. Τrue В. False Select one: O True False
- A car manufacturer, located in Australia, wants to find suitable segments for its new small car. Which segmentation variables do you recommend them to use and why?If a company selling household cleaners identified four market segments namely consumers who want a multi-purpose cleaner; customers who want an anti-bacterial cleaner; customers who wants a stain-removing cleaner and customers who wants a nice-smelling cleaner. Which segmentation base is used by this company? O 1) Geographic segmentation 2) Demographic segmentation 3) Behavioural segmentation 4) Psychographic segmentationSegmenting buyers by personal characteristics such as age, income, ethnicity and nationality, education, occupation, religion, social class, and family size is called demographic segmentation. TRUE OR FALSE? According to the content of the article below (also placed in module 3), the discussion in the article is about Psychographic segmentationUeltschy, L.C. ( 2011 ), Targeting the growing Hispanic market: ethnicity and media preferences, Marketing Management Journal, Vol. 21 No. 2, pp. 10 - 21 TRUE OR FALSE? McDonald's conducted a survey that helped develop products as per geographical areas. It realized that half of Indians are vegetarian and hence offered limited meat products. It developed the Veg Maharaja Mac. According to the chapter readings (Module 3), this an example of geodemographic segmentation. True OR False?
- Suppose APEX wants to set its target market for a newly launched sports shoe brand. What are the criterions APEX can evaluate segment attractiveness for that? Explain.note: APEX is the name of SHOE BRANDAND sir do it for meOpera Philadelphia tries to target young people who like to go to concerts. Which segmentation is NOT used to find this target market? Group of answer choices Behavioral Psychographic Geographic DemographicYou have been asked to identify various segments in the market andthen a potential targeting strategy. Describe the segments for a petsupply store, and then justify the best targeting strategy to use.
- 1a) Consider the various segmentation strategies in the textbook. Which one of the following attributes would most help identify a customer segment for this product of Jackery Explorer 1000 Portable Power Station? (Highlight one answer) Household Size Income Lifestyle Geographic Location Explain your answer: 1b)Jackery Explorer 1000 Portable Power Station. Consider all the products this company offers. What kind of targeting strategy are they using? (Highlight one answer) Undifferentiated Targeting Strategy (mass marketing) Differentiated Targeting Strategy Concentrated Targeting Strategy Micromarketing (one-to-one marketing) Explain your answer: 1c) Identify the positioning method(s) being used in the following promotion. Describe how the company is positioning this product. Cite examples from the image to explain your answer. "Prepare for the Unprepared Image" 1d) Which of the following brand extensions would be the best fit for this product of the Jackery Explorer 1000…After a company has defined its market segments, it can entre only one segment Select one: True FalseA Company that has been using mass marketing approach for decades to market its products in Kenya wants to adopt market segmentation, targeting and positioning. Explain the following to the company marketing manager;(a) Base for market segmentation(b) Requirements for effective segmentation (c) Steps involved in positioning process